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Guernsey Tourism Strategic Plan 2015 - 2025

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Monday 18 May 2015

The tourism industry has long been an important contributor to the Bailiwick's economy. It has provided not only wealth and employment for the Guernsey economy, but also a healthy and vibrant hospitality, accommodation and attractions offering which has benefited the leisure and business visitor and the local community.

Over the last twelve months Mike Hopkins, Director of Marketing and Tourism, Commerce and Employment Department has worked closely with the Chamber of Commerce Tourism and Hospitality sub group to develop a joint ten year strategy for Guernsey's Tourism industry.

The Tourism Strategic Plan 2015 sets ambitious but achievable growth targets over the next ten years, with forecast visitor growth of c.30% delivering 400,000 visitors by 2025. The plan sets out five clear strategic aims that will help both Industry and the States of Guernsey to focus on the priorities, and collaboratively achieve growth for the sector during this period.

Kevin Stewart, Minister, Commerce and Employment Department said

'Developing an environment for growth and investment is key, as is making policy and legislation more tourism industry friendly. This can be seen already in the proposals made in the island development plan. Success will come from continued collaboration with industry and joint investment for growth'.

The document covers the main challenges facing the industry and identifies five key strategic aims and 22 action plans that, with public and private investment and focus, will help to deliver 30% growth in the economic contribution of the sector over the next ten years.

Luke Wheadon Chairman of the Hospitality and Tourism Sub group said

'The plan has challenging yet achievable targets, and importantly illustrates the desire for both industry and government to work closely together to achieve their common aims'.

Tourism is a vital industry for the Guernsey economy, it accounts for approaching 5% of GDP (direct and indirect spend), and c.8% of employment.

Mike Hopkins said

'Work to secure current and develop new strategic routes to the island is a top priority along with developing the islands product offering and continually improving the visitor experience. It is important that VisitGuernsey continues to work with industry to make Guernsey a top destination of choice for short breaks and holidays'. 

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Guernsey Tourism Strategic Plan 2015 - 2025

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