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No branding on cigarette and loose tobacco packaging from today

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Monday 01 August 2022

From today branding is no longer allowed on cigarette and loose tobacco packaging in the Bailiwick.

Regulations regarding plain packaging were signed by the Committee forHealth & Social Care in 2021 and align to those made by the States Assembly in Jersey whose advertising ban also comes into force today.

From today, all tobacco products sold across the Channel Islands will look the same. Product names will be presented in a standard format, size and colour. All trademarks, logos, colour schemes and graphics will not be permitted by law.

Deputy Tina Bury, HSC Vice President said:

'The Tobacco Advertising and Related Activities (Guernsey) Regulations 2021 underline Guernsey's commitment and responsibilities under the World Health Organisation's Framework Convention on Tobacco Control.

A year after the regulations were signed, allowing for a one-year 'sell through' period, I am pleased to see these regulations come into force today.'

Andrea Tostevin, Quitline said:

'16% of deaths in Guernsey and Alderney are attributable to smoking, which equates to 86 people dying each year.

Stopping smoking is the single most positive action that can be made to improve health. Plain packaging for tobacco products has been shown to reduce the appeal of smoking, particularly in children and young people.

Guernsey's free stop smoking service, Quitline, is available to support anyone who would like to give up smoking'.

Quitline can be contacted on:

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